Dr. Abdalnasser N. Daana is a faculty member in Marketing at Palestine Polytechnic University and holds a PhD in Marketing from Cyprus International University. He has extensive academic and professional experience in marketing, digital marketing, and integrated marketing communications, with over fifteen years of engagement in university teaching, research, training, and consultancy. His teaching and research interests include consumer behavior, marketing strategy, entrepreneurship, digital marketing, and integrated marketing communications.

Dr. Daana has published scholarly research in high-impact Q1 indexed international journals, in addition to contributing to academic and professional publications. He has also held key administrative and leadership roles, having served as Director of Public and External Relations at Palestine Polytechnic University, where he contributed to institutional communication strategy, branding, and external engagement.

He actively participates in international academic development through mobility and exchange programs, having served as a visiting marketing lecturer at the Instituto Politécnico de Leiria (Portugal) and the University of Santiago de Compostela (Spain) under the Erasmus+ program. In parallel with his academic career, Dr. Daana holds multiple international and professional certificates in marketing, digital marketing, entrepreneurship, innovative teaching methodologies, and training of trainers (TOT), earned through programs conducted in Greece, Turkey, and India. In addition to his academic work, he has provided consultancy, training, and capacity-building services for startups, small and medium-sized enterprises, and development organizations at both local and international levels.